he Intex Cloud Fx will have a price tag of Rs 1,999 and will be the best bet for a lot of people to access the Internet. The phone has a 3.5-inch HVGA touchscreen which should keep people in this product catergory happy along with the 2G/3G dual SIM support.
The phone will initially be available only on Snapdeal.com, which you might think will prevent a lot of people in the target audience from getting to the phone. But Keshav Bansal, director marketing at Intex Technologies, says the etailer will take the product to 400 towns in India, especially the Tier 2 and 3 cities. He said the company is confident of selling half a million units of the phone this year with their “massive marketing plan”. Intex has presence in 50,000 outlet, 10,000 of which sell their smartphones.
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