Chromebooks: You either love them or hate them, but you have to admit they are making inroads into the mobile computing space. Schools are snapping them up and consumers are becoming aware of the cheap laptops running Chrome OS.
Microsoft realized early on that Chromebooks were a threat to the dominance it enjoyed with Windows in the computing world. Some of the first ads for Windows and its Surface tablets were aimed squarely at the Chromebook.
Speaking of Intel inside, that brings to mind the wildly successful marketing campaign from the chip maker. Most likely if you sat down in front of a computer, you were confronted with that little sticker that made it clear that Intel was powering it.
This had the effect on computer users to subconsciously equate the PC with Intel. Everybody knew that Intel was running the show, dancing techs in clean room suits and all. If it was a computer, Intel was inside it somewhere doing its magic.
The tide began to turn when Microsoft introduced Windows RT to run on systems with ARM processors instead of Intel. The chip giant couldn't have been happy about that, and there were probably some back room meetings between Microsoft and Intel discussing the change.
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