Coming up with an enduring design is exactly what HTC set out to do with the One M9, the latest version of its premium smartphone, which bears more than a striking resemblance to its predecessor, the One M8. The Taiwanese smartphone manufacturer is betting that consumers still like the metal-clad body enough -- along with some under-the-hood improvements -- to give the One family a second look. The One M9 hits the market later this month.
"The response has been overwhelming, people like our design," Chou said.The One M9 still features an all-aluminum body, which has been slightly tweaked for a better grip. The smartphone has the familiar face with the large "forehead" and "chin" above and below the display, allowing for the front-facing "Boomsound" speakers. In addition to the gunmetal color, HTC offers new colors including a silver-and-gold version that Chou said was modeled after similarly two-toned luxury watches.
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