Sunday, 18 January 2015

google may buy softcard

Google may be stocking its war chest to compete with Apple in mobile payments.

The Internet giant is reportedly in talks to acquire Softcard, a company that helps people to pay for things using their mobile devices, according to reports by TechCrunch and The Wall Street Journal. The deal for the payments company -- a joint venture between carriers AT&T, Verizon and T-Mobile -- is said to be for less than $100 million.

Both Google and Softcard declined to comment on the possible sale. "We don't have a comment, background, deep background, off-the-record steer, nod, wink or any other verbal or nonverbal response to these sorts of rumors," a Google spokesperson said.

The buyout would mean a more aggressive push from Google to compete in mobile payments. The technology has been a favorite of Silicon Valley companies hoping to expand beyond their roots selling devices or services and into the lucrative financial industry.

PayPal, one of the most successful payments companies, was sold to eBay in 2002 for $1.5 billion. Since then, companies large and small, ranging from Amazon to Facebook to the startup Square have all tried to become a go-to service for payments, particularly on the Web.

Even Apple fielded its effort, called Apple Pay, in October. Less than 72 hours after its debut, 1 million credit cards had been used on the service.

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